The overall industry analysis shows that Pakistan is one of the countries with a huge untapped potential for telecom growth and have an attractive investment environment. Business Monitor International (BMI) graded Pakistan as main destination for telecom development in Asia region. Overview of caller sector indicates that rivalries among the competitors are high. All the service providers are competing each on multiple dimension such as low price, innovative packages, active efforts to improve service quality and also by better customer service. Telenor, Warid, Ufone, Mobilink and Zong all have attractive packages nearly in Paisa’s and coverage in almost every city with franchise and Sales and Customer service Centers in the Pakistan. Using all media vehicles cellular service provider heavily bombarded customers with promotional activities by means of  timer checks, Jingle promotions and sponsorship in famous TV programs.

In this fierce competition the lagger puffed up with its M9 opened fired at all the players and their package offers. Yes its M9.M9 plan form Zong,  from its very first launch taunting at Ufone, Mobilink and Telenor. We can call it tri-taunt called ULINKNOR. Ulinknor is one place that claims to think about U and reshaping lives by devising tariffs as all of them consider relevant.

In the beginning of the year 2011, M9 plan is the first aggressive attempt from the smallest market player in the telecom sector in term of market share. Not a surprise that customers want to walk away to a new world of freedom and choice. Zong M9 not only put forward an industry primary service of its kind but also turn into industry’s first brand to punch other operators in one shot. Opening from RS 0.90 per min to Rs 2.20, provides 12  plans differentiating each other in tariff plans. With M9 user can not only choose their own M9 calling plan as well as free benefits as daily free minutes based on previous usage. Apart from call rates, each package plan in M9 includes all basic vale added service such as SMS,GPRS, bundle offers and other VAS. M9 plan  vigorously added services in all his call plan  as others service provider offered these separately in their product folio. M9 plan  includes super free number, late night offer, voice bundles, Sms bundles,  Gprs bundle starting from hourly base. Validation of these services vary form daily  to monthly subscriptions.