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Category Archives: Brands

Creative Testing Isn’t Really Testing

Creative Testing Isn’t Really Testing

Scrolling on social media, I see a lot of ads and pop-ups, and what do I see all the time? Companies and
Brands are testing creative ads on me. I call it creative testing.

All ads’ artwork shows the same message and selling point, but the themes are blue, green, and so on.

They are not testing; they are playing with your thumbs like a seesaw.

From my perspective, true artwork/creativity is not replacing design or elements but testing multiple concepts.

Let me quickly break down my idea:

If brand ads are doing the same thing over and over, then it’s just repeating itself louder. Concept testing is about ERA:
• Emotional
• Rational
• Aspirational

Say the story in three completely different ways, and one of them will click.

Occasionally the problem isn’t in the idea but in its delivery. It might be that a shutout feels real, motion is attention-grabbing, clarity in static artwork or an actor’s feeling makes it speak out. Each part of the artwork hits a different part of the audience’s brain; I mean the first stage of perception or AIDA model mapping.
One message/content/copy will never work for everyone in your T, I mean STP’s T.
Let me get this into the audience funnel:
ToF: They are looking for a story and curiosity about the brand.
MoF: They need proof and credibility of the brand.
BoF: They need a signal to buy.

Testing different content for different people isn’t overcomplicating things; it’s how you win and stand alone.

What I say is optimize, optimize until you find a winning concept.

If creative bottlenecks are slowing your growth in MoF and MoF, then smash through it, BoF.

 
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Posted by on August 15, 2025 in Brands

 

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Remit Choice Launches ‘Right on Time’ Marketing Campaign

Remit Choice, an international leader in money transfer services, has launched its marketing campaign from March 2024 till the end of September 2024, “Right on Time.” This campaign features a diverse lineup of celebrities from Pakistan, India, Bangladesh, and Sri Lanka, altogether referred to as the “Remit Choice Squad.” The campaign highlights the cultural richness and reliability that it offers its worldwide consumers, encapsulated in the slogan, “Diverse Faces, United Mission: Delivering Excellence on Time.”

The “Remit Choice Squad” includes cricket legend Shahid Afridi from Pakistan, Bollywood superstar and humanitarian Sonu Sood from India, cricket icon Shakib Al Hasan from Bangladesh, and cricket sensation Angelo Mathews from Sri Lanka. These celebrities have been selected to symbolize the varied cultural groups that serve around the globe. Their involvement in the campaign emphasizes the Remit Choice’s dedication as it proudly states ‘When Time Matters, We deliver’ much like the Remit Choice Squad, who are ready to serve the communities all the time.

We would like to devote a few words to praising the efforts of the four faces of our campaign. Each of these stars is actively involved in humanitarian causes in different regions of the world. Our commitment at Remit Choice is mirrored in the dedication of these remarkable individuals, whose work aligns with our mission to better communities and enhance lives. Their contributions to these vital causes underscore the values we uphold, making them the perfect representatives for our brand.

Moreover, to reinforce the marketing promise i.e., ‘Bridging Distances, Right on Time’, Remit Choice strategically paired up with prominent financial institutions, such as Bank AL Habib Limited , Meezan Bank Limited , Allied Bank Limited , and Sampath Bank . These partnerships ensure that Remit Choice offers an unbroken and efficient money transferRight On time procedure in no time.

In the context of the cutting-edge globalized world, the need for instant and trusted money transfer is invaluable. The “Right on Time” marketing campaign by Remit Choice positions as a relief for sending money to their loved ones across borders. By drawing parallels between the ideal timing of the “Remit Choice Squad” and the punctuality of its offerings, the marketing campaign emphasizes the organization’s willpower toward excellence, stating “Your Global Link, On Time-Every Time.”

This campaign celebrates the diverse cultural and historical past of Remit Choice’s client base and assures customers of the precision and reliability of its offerings. With the “Right on Time” marketing campaign, Remit Choice underscores its dedication to understanding and meeting clients’ economic needs with the same excellence and precision as in the performances of Shahid Afridi, Sonu Sood, Shakib Al Hasan, and Angelo Mathews.

Indeed, “Right on Time, Every Time – That’s the Remit Choice Promise.”

 
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Posted by on May 27, 2025 in Brands

 

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SVB Fall ?? Quick Inside

SVB bank’s business model is straightforward: people deposit cash, and the bank loans money to others or invests in securities for higher interest returns.

As Silicon Valley grew, so did SVB’s deposits, which rose from $76 billion in June 2020 to $190 billion in December 2021. To maximize returns, SVB invested in long-term assets such as Treasury bonds and MBS, which offered high yields but low liquidity. This strategy worked well until early 2022, when the Fed’s interest rate hike caused the present value of SVB’s securities to drop, resulting in unrealized losses. Silicon Valley companies couldn’t raise cheap money and needed to withdraw cash from SVB to keep functioning.

As a result, SVB had to sell securities to handle withdrawals, causing realized losses on the balance sheet. This triggered a bank run, and people withdrew more money in panic. SVB needed to sell more securities to cover withdrawals, leading to further losses, that ultimately drained SVB’s liquidity and led to bankruptcy.

 
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Posted by on April 23, 2023 in Brands

 

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