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# Servicesli | Strategy. Identity. Growth.

## Sitemaps
- [XML Sitemap](https://servicesli.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Creative Testing Isn’t Really Testing](https://servicesli.com/2025/08/15/creative-testing-isnt-really-testing/): Scrolling on social media, I see a lot of ads and pop-ups, and what do I see all the time? Companies andBrands are testing creative ads on me. I call it creative testing.
- [Lost Half Moon …](https://servicesli.com/2025/07/20/lost-half-moon/): The clock ticks in the dark room, and I stare at the ceiling, thinking of you.
- [Ghost of Two Worlds](https://servicesli.com/2025/07/18/ghost-of-two-worlds/): I’ve spent two years in the UK chasing a dream they sell you on postcards.
- [Remit Choice Launches ‘Right on Time’ Marketing Campaign](https://servicesli.com/2025/05/27/remit-choice-launches-right-on-time-marketing-campaign/): Remit Choice, an international leader in money transfer services, has launched its marketing campaign from March 2024 till the end of September 2024, "Right on Time." This campaign features a diverse lineup of celebrities from Pakistan, India, Bangladesh, and Sri Lanka, altogether referred to as the "Remit Choice Squad." The campaign highlights the cultural richness and reliability that it offers its worldwide consumers, encapsulated in the slogan, "Diverse Faces, United Mission: Delivering Excellence on Time."
- [Get well soon! ❤️‍🩹 — Pakistan](https://servicesli.com/2023/08/20/get-well-soon-%e2%9d%a4%ef%b8%8f%f0%9f%a9%b9-pakistan/): The total loss in terms of international remittances in the current fiscal year is over 4 Billion USD, which is far more than the bailout package that Pakistan is trying to get from the IMF.
- [SVB Fall ?? Quick Inside](https://servicesli.com/2023/04/23/svb-fall-quick-inside/): As Silicon Valley grew, so did SVB’s deposits, which rose from $76 billion in June 2020 to $190 billion in December 2021. To maximize returns, SVB invested in long-term assets such as Treasury bonds and MBS, which offered high yields but low liquidity. This strategy worked well until early 2022, when the Fed’s interest rate hike caused the present value of SVB’s securities to drop, resulting in unrealized losses. Silicon Valley companies couldn’t raise cheap money and needed to withdraw cash from SVB to keep functioning.
- [Currency devaluations, Hidden Truth!](https://servicesli.com/2022/03/20/currency-devaluations-hidden-truth/): Writing on a currency note in your pocket
- [Russia and Ukraine war inside story](https://servicesli.com/2022/03/12/russia-and-ukraine-war-inside-story/): Do you think Russia and Ukraine is the conflict point of the disputed territory of the Donbas and Crimea region? The answer is no! Because the story is different than it seems visible. It’s a power shift game of the big three who want to control their part of the region, especially regarding dominations. There is a three-point conflict theory one black-sea domination, two NATO strongholds near the Russian border, three soviet blocks. Russia wants recognition of its gains in the Donbas and Crimea region to fully control the Sea of Azov coastline domination of the Black Sea.
- [Sending money to ghana ! Remit choice experience.](https://servicesli.com/2022/03/06/sending-money-to-ghana-remit-choice-experience/): It’s almost 11 pm just finished my assignment with continuous clock TikTok sound ramming in the room. It has been very hard to study abroad and meet the deadlines when you know you are all alone. I have been living in Madrid and studying at Autónoma de Madrid for more than two years now. City fascinated me a lot, but the hardship inside it made me half as heartbeat back in Ghana.
- [SEAT MINIMO PRE FEASIBILITY LONDON CITY](https://servicesli.com/2020/09/20/seat-minimo-pre-feasibility-london-city/): London is viewed as one of the world’s most significant worldwide cities and has been known as the world’s most powerful, most desirable, most influential, most visited, most expensive, sustainable, most corporate friendly, and generally famous for-work city. London applies a significant effect upon expressions of the human experience, business, instruction, diversion, design, money, medicinal services, media, proficient administrations, innovative work, the travel industry and transportation. London positions 26th out of 300 significant urban communities for monetary execution.
- [MEDIA INDUSTRY A FANCY BOOM!](https://servicesli.com/2019/10/04/media-industry-a-fancy-boom/): Continuing my earlier post on media industry specifically animated sector encourage me to write on media sector. Pakistan media is basted child born and fed by country stakeholders. Now, child is acting as savage child and demanding for more from his breeders.
- [Reshaping Biscuit](https://servicesli.com/2012/10/14/reshaping-biscuit/): Biscuits are considered as the most economical healthy food people can buy. Biscuits in Pakistan have now assumed the role of "food between meals" in nearly every house. They are considered a complimentary item in evening tea, large parties’ receptions and small parties in middle and upper class of economies. Also the lower class is observed as a consumer of biscuits but not much than other two classes.
- [Structuring a Winning Resume](https://servicesli.com/2012/06/03/structuring-a-winning-resume/):  For dynamic job seekers, a well prepared and proficient resume is an important instrument to stand out among the competition for applying jobs. In the current situation, good written resume will able to pass through the filtration process. For increasing the chances of short listing and selecting for interview it is important for candidates to structure resume in a balanced layout. The layout has experiences, qualifications and certifications are the high light areas.
- [LinkedIn a Talent Economy](https://servicesli.com/2012/06/02/linkedin-a-talent-economy/): Innovations in technology change the whole face of the world. Operation of organizations changed and with its effect the search for jobs and recruiter activities were also changed within the period of ten years. According to a survey report of Social Media Examiner, about Eight Nine percent of companies planned to use Social media platform in the beginning of the year 2011. This trend has a big shift in the professional life of individuals and recruiter firms.
- [Skin Beauty Tips That Make You Juvenile](https://servicesli.com/2012/06/02/skin-beauty-tips-that-make-you-juvenile/): There is an old saying that “Simplicity Is Beauty”. That age has been passed when this phenomenon was used as Benchmark. We are breathing in 21st century. World is declared to be the Global Village. Cultures are, customs are adopted among nations by the means of technology such as media, internet and fast medium of transformation. Media and technology make people addicted to “Look Good” and “Present Good”. Both genders (male and female) are involved in grooming themselves by various products and items. For that reason personal care items and grooming beauty products are on the rise. These beauty products have become an integral part of our daily personal used items.
- [Rural Boomers](https://servicesli.com/2012/04/27/rural-boomer/): The rural sector is booming in spite of violence and troubles in the Pakistan. Pakistan is the agricultural country and largest wheat growing country of Asia. In 2008, prices of wheat, rice, sugar and other basic commodities increased by fifty percent and still on rising. Increase in demand of commodities brings cash to local harvesters. They are spending heavily on luxury items. Items comprising harvesting equipments, cars, bikes, mobile phones, personal-care items, packed branded foods and soft drinks, etc.
- [Add Taste: Rite Salt](https://servicesli.com/2012/04/09/add-taste-rite-salt/): Salt is the important spice in the whole world that add taste in life. Salt considered to be  king of spices. Salt contains high level of Sodium Chloride. The Sodium Chloride has been using around the globe in number of ways. Domestically, it is used in a many ways such as cleaning substances, preservative material to save food and household method of curing sore throat (Gharary). Sodium chloride also found in many daily household products including shampoos and toothpastes etc.
- [Animation industry Pakistan](https://servicesli.com/2012/01/27/animation-industry-pakistan/): With the sunrise of a new year 2012, the animation industry, like other technology based industries, is hop to bring more wizardry. Animation industry is a billion Dollar industry in the world. In Asia, especially Philippine and Korea are highly preferred countries in animation sector. Now a day’s India and Pakistan are growing massively in Asia.
- [Zong’s M9](https://servicesli.com/2011/03/01/zong%e2%80%99s-m9/): The overall industry analysis shows that Pakistan is one of the countries with a huge untapped potential for telecom growth and have an attractive investment environment. Business Monitor International (BMI) graded Pakistan as main destination for telecom development in Asia region. Overview of caller sector indicates that rivalries among the competitors are high. All the service providers are competing each on multiple dimension such as low price, innovative packages, active efforts to improve service quality and also by better customer service. Telenor, Warid, Ufone, Mobilink and Zong all have attractive packages nearly in Paisa’s and coverage in almost every city with franchise and Sales and Customer service Centers in the Pakistan. Using all media vehicles cellular service provider heavily bombarded customers with promotional activities by means of  timer checks, Jingle promotions and sponsorship in famous TV programs.
- [SHAN MASALA](https://servicesli.com/2011/02/28/shan-masala/): Shan brand comes under "Easy to cook" packed spices used in houses for curry in the Pakistan. Asian especially Pakistani are knows for hot spice eater among Asians. In Pakistan curries are prepared on daily bases for lunch and dinner. Multiple spices are used while preparation of curries at home. Shan brand popularity has been enhanced because Pakistani cooking is usually hard to prepare due to the large quantities of spices required. Now Shan offer packed and refine spices to overcome this problem fir housewives.
- [Lemon Max Bar](https://servicesli.com/2011/02/28/lemon-max-bar/): Lemon Max Bar is a quality washing bar. Lemon Max Bar is a with leadership among dish wash segment of FMCG in Pakistan. Lemon Max Bar is product of Colgate Palmolive which was launched in 1982 with scourer embedded tagline “Hara Kaam Maun Khara Nimbo Ki Taqat Say Bhara”.
- [HABIB COOKING OIL](https://servicesli.com/2011/02/06/habib-cooking-oil/): Pakistan edible oil and fats is dynamic market with share of branded and unbranded of 50 to 50. In the branded segment of cooking oil account 30 percent and Banaspati and Ghee account for 70 percent of that market.
- [CAPRI SOAP](https://servicesli.com/2011/02/06/capri-soap/): In November 1980, Zulfeqar Industries for the manufacturing and marketing of toilet and laundry soaps. Pakistani soap market is most attractive for the MNC’s and local brands and it has been segmented on the basis of price as premium, popular and discounted. There are many brands in the soap segment such as peer and other mainly targeted to premium segment. In 1969 Capri was launched with box packing and yellow colour and targeted in the segment of premium. Capri positioning was luxurious, family soap at that time and hence successful. In 1980s new concept of introduction of natural ingredients in the soap was introduced, this concept was also successful in the market at that time. The communication problem arose due to lack of interest and for that purpose Capri classic was introduced in 1990 with advertisement campaign. In 2000 when they repositioned their brand from previous to over all skin care to and to beauty by targeting young generation. Variants of the brand introduced in 2007 and got second in the premium segment with market share of almost 46 to 50tpercent.In 2008 fierce competition stats among Capri, Lux and other imported brands with make the market grow.
- [BONUS TRI-STAR](https://servicesli.com/2010/10/21/bonus-tri-star/): Detergent market of Pakistan is attractive and battle place for the MNC’s as well as Local brands. The story begins in 1981 when Lever Brothers launched the first ever branded detergent in Pakistan with the name of “Surf”, and was doing very well because of its quality. When Colgate Palmolive saw the detergent market growth and the potential buyers, in 1982 launched “Brite” a detergent with the same quality and price of surf. Initially the results were excellent and the sales were growing but later Brite was not able to create brand loyalty and the sales went flat, but surf was still doing well. Survey regarding the failure of Brite depict that people were satisfied by surf quality but were not happy by the price. This gave an idea to Colgate Palmolive and in 1986 they launched “Express”, a detergent with same quality as surf and Brite but was priced 30% lower than the other two. This step was a turning point for express sale increases and making it market leader in 1988. After that lose Levers launched “Sunlight” in 1991 which was of same price and quality as express but the results were disastrous and sunlight went away from the market in a quick period. When Colgate Palmolive saw that Levers were trying every strategy to break express, they launched “Bonus Tri-Star” in 1992 another detergent by Colgate Palmolive produced for the lower segment. Lever saw surf was not doing well they launched in 1995 “Wheel” a competitor of bonus sunlight .Wheel was of same quality as bonus but was priced even lower. It was a success, and in 1996 wheel got 60% of lower segment market share while bonus decreased at 40%. In After that Brite Tri-star 1999, Bonus tri-star gets at tope by advertisement and marketing activities.
- [HONDA ACCORD – THE COG](https://servicesli.com/2010/09/03/honda-accord-%e2%80%93-the-cog/): DILEMMA:
- [BACK IN COMPETION………….YES IT TOP POPS](https://servicesli.com/2010/08/29/back-in-competion-yes-it-top-pops/): In 2009 the global savory snacks market was worth $74.7bn. This growth is observed in emerging markets, in particular Chinese, Indian, Russian and Turkish markets. The market is set to grow in value by $10.8bn to $85.4bn by 2012 . (Strategic Assessment of Indian Snacks Industry). The processed snack category, which includes tortillas and chips is the largest snack category. The highest growth category is set to enjoy CAGR of 6% between 2009 and 2013. Growth within the snack category is being driven by growth in meat snacks and cheese snacks.
- [Ufone Shukria (thanks) Pakistan](https://servicesli.com/2010/08/17/ufone-shukria-thanks-pakistan/): Recently advertisement industry has developed drastically. Advertisement form the aspect of billboards, stemmers, shop facial and rolling poster. This drastic change is due to the emergence of MNC and local and national firms and the level of heating competition. In spite of advertisement booming era, many local and national advertisement agencies emerged and cluster of media houses, media agents are present in the advertisement arena. Competing is not among the player (Buyer) but also in the media agencies too in the sector of advertisement. Keeping all aside, telecom sector bring innovation and exposure in the field of advertisement especially TVC ads mostly above line advertisement. Ufone TVC ads boost has been much credited to the humorous and light advertising, presenting the brand itself in a light hearted fashion, setting a new trend in the advertisement arena.
- [Bharti Airtel Limited traditional approaches and strateges to capture the telecom market](https://servicesli.com/2010/05/19/bharti-airtel-limited-traditional-approaches-and-strateges-to-capture-the-telecom-market/): In early 2008, Bharti Airtel Limited (BAL), still dominated the Indian telecom market and was the world's tenth leading telecom company, was also preparing itself to reproduce its achievement in some other emerging markets. BAL has established itself as the leader in the market by differentiating itself with its focus on building a strong brand through innovation in sales, marketing, and customer service, and an innovative cost-effective business model. BAL's unique business model had become the benchmark for emerging markets. Despite average revenue per user is quite low compared to other markets but it was viewed as an attractive market in respect of mobile penetration. BAL had responded to investing heavily in expanding its network, technology, and marketing. It was trying to cover all segments of the population from the tech-savvy youth population who coveted the latest value-added services to the bottom of the pyramid segment who would be satisfied with a low cost offering. Bharti Airtel Limited has managed to work with the best of domain specialists globally and emerge as a world class entity. Some of the traditional approach/strategy adopted to capture the market.
- [Toy industry of Pakistan](https://servicesli.com/2010/05/19/toy-industry-of-pakistan/): The toy industry of Pakistan is divided among organized and unorganized sector. There is no one manufacturer at national level, there are small mushrooms which produce toys often price at 20 to 50 Rs for lower end of market. As this industry is yet growing but there are no research or industry analysis is available from Government or other private agencies. There is no study on the value or the volume of domestic toy market. However estimates about demand and potential of market can be analyzed from the fact that according to Karachi Port Trust 15-16 containers of Chinese toys (worth $15,000-$20,000) found their way into the port city while 20-22 containers were procured by Lahore-based importers monthly. Similarly according to State Bank of Pakistan, in fiscal year 2007-08 total imports of toys, games etc were $ 30,286,000 that 2.5 billion rupee toys were imported in one year. By analyzing at the following table it can be witness that from fiscal year 2005-06 to 2007-08 the growth in imports was around 2 %. Table 4: Baby Carriages, Toys Games VALUE IN '000' DOLLARS 2005-2006 28,889 2006-2007 30,736 2007-2008 30,286 2008-2009 30,891 2009-2010(P) 31,582 Source: State Bank of Pakistan 2008-09 The fads as in fashion industry are also present here for example recently series of Ben 10 toys are in demand, in past same was with Tom & Jerry figures. There is no manufacturer of toys in Pakistan hence whole demand is being fulfilled by imported toys. The wholesalers import directly from international market that distributes them to retail stores that spread over to all over the country. Now toys are starting to become lifestyle commodities, propelled by higher disposable incomes and affordable prices. Pakistan is collective society and in this society gift taking and giving is a tradition. The toy is considered a good gift for babies and often kids insist for the toys. The traditional purchase points are often considered for low price however if the unorganized sector rules in the smaller toy shops, malls have turned out to be undisguised blessings for toy makers since they offer better shelf space to exhibit products. In unorganized sector mostly toys are unbranded and these unbranded toys do not adhere to guidelines such as weights and measures mandatory for indigenous toy companies. Many do not print the addresses of manufacturers/importers, the maximum retail price (MRP) or manufacture date, making it impossible to check under-invoicing and dumping. For instance, in the small format toy shops, only top selling toys from a range get adequate display. These malls also help in better tracking of sales and allocating the required shelf space. These malls offer large product offerings like apparel, shoes, stationery, laptops, keyboards and a host of accessories, ranging from sunglasses and belts to perfumes. In Pakistan, toys aren't seen as developmental. So pester power of kid’s works and impulse purchase becomes the most important vehicle for us to growth in market. According to survey conducted by Dawn, Chinese toys hold 98 per cent of local market as toys manufactured in the US and UK origin has negligible share. C grade quality of Chinese toys holds a major share in Pakistan while A & B qualities are destined for Europe and America. The strong presence of Chinese products in country provides a cheap option for consumers and thus it favors them to engage with the products. The Chinese toys are usually made from plastic thus they are produced at low cost that provide good look. In terms of prices, very low priced Chinese toys hold 70 per cent market share while medium and big price-range toys hold rest of the share. Recently due to devaluation of Rupee and increasing of dollar-rupee parity prices of Chinese toys have surged by 25-30 per cent in local market. There is also high taxation on the industry, currently there is 25 per cent import duty on import of toys followed by 16 per cent sales tax, four per cent income tax and one per cent federal excise duty. On the other hand import trade price (ITP), charged by the Customs, and ranges between $1.40 to $3.0 per kg. The famous brands are also presented in Pakistani market; famous brands are Hot Wheels, Lego, and Barbie dolls. The famous outlets offers wide range of variety and thus people are now becoming more brand conscious while shopping toys. Not just price but now other variable like safety is considered important in buying toys. That is brings implication for new ventures to craft differentiation. The famous toy retail brand “Early Learning Centre” came to Pakistan while opening their first retail outlet in Dolmen Mall, Karachi, on Friday 23rd November 2009. The Team A from Pakistan is their strategic partners in Pakistan. According to Team-A, they have a countrywide store opening plan in place with a second store in Karachi (Zamzama) and two stores in Lahore already confirmed. This opens the era of new branded stores coming to Pakistan.
- [Structure of Retail industry](https://servicesli.com/2010/05/19/structure-of-retail-industry/): The retail industry continued in Pakistan in the form of Kiranas till 1980s. Soon, following the modernization of the retail sector in Pakistan, many companies started pouring in the retail industry like Macro, Metro etc. As has been mentioned earlier the retail sector in Pakistan can be widely split into the organized and the unorganized sector.The following are some types of retail formats;
- [Pakistan Oral care market](https://servicesli.com/2010/05/19/pakistan-oral-care-market/): Toothpaste is one of the most dynamic segments of the oral care market. The frequency of product launches in existing segments of the market and genesis of new product segments contributes to continuous evolution of the toothpaste market. Increase in sales of oral hygiene products in major markets worldwide has largely resulted from growing awareness of hygiene and product innovation. Due to the increased use of Pan, Gutka, Sauf, Supari, Niswar and other tobacco items by an overwhelming majority of people in Pakistan, this region is regarded as being among those with highest number of mouth cancer cases in the world" said an eminent dental surgeon at a conference on Oral Diseases Awareness the Remedy that was held during the last year. With the advent of Shisha (Hubbly Bubbly) this ratio has soared as most of the teenagers are smoking it on a daily basis at various up market joints since no age limit is defined for it. In the lower strata of the society the dental treatment is taken only when the pain becomes unbearable or else they would consult a quack only because that is what they can afford. In spite of this according to the 2006 statistics of Pakistan Dental Association, for every thirty four thousand people there is one dentist. Hardly 3% of the people living in urban Pakistan visit their dentists regularly. Owing to lack of awareness among masses oral diseases have assumed an alarming dimension in the country. The oral healthcare in Pakistan is still growing rapidly with awareness amongst masses improving by the day and more and more people are becoming conscious of their dental needs. This was driven by growing consumer awareness about oral hygiene. According to a new Euromonitor report, In Pakistan consumer disposable income is growing, the most frequent purchases are still essentials, such as bar soap and toothpaste. Western trends also stimulated demand for a bigger product variety with different functions. According to the Gallup household Consumer Panel data About 36 per cent of the Pakistani population clean their teeth daily, irrespective of the method employed. Eight per cent of the 120 million populations never clean their teeth, while 54 per cent clean their teeth either on alternate days, weekly or monthly. According to the Gallup household Consumer Panel data the monthly penetration of toothpaste is around 60% in Urban Pakistan while that of tooth powder is around 15% whereas a small percentage of population also uses powder (manjan), linseed (sauf), elaichi, and miswak. These figures show that there is still a lot to cover by the oral care companies. According to a new Euromonitor report, the cosmetics and personal care markets had average annual growth rates of 14 per cent in Pakistan. Oral care market has following sector: Toothpaste, Toothbrushes, and Mouthwash. Pakistan is the 9th largest market with an estimate 180 million consumers. Tooth brush market size is about 70 to 75 million and has increased about 20 percent in 2000 and 40 percent for next five years. Brand quality is very low for tooth brush but very high for toothpaste brands. In 2002-2007 market for Oral hygiene in Pakistan increased and growing at an average annual rate of 3.4%. But now Oral hygiene had 8% value growth in 2008 to reach value sales of PKR9.6 billion. Toothpaste use is increasing with dynamic rate. The toothpaste market is around 7 billion rupees while the tooth brush and mouth wash markets are 300 million and 85 million rupees respectively. Overall the market has registered a steady increase and more and more companies are emerging new advancements have led to the launch of a variety of high-priced, value-added multifunctional products in several oral care categories such as toothpastes and toothbrushes. Whitening toothpastes and products offering multiple functions are driving growth in the dentifrices segment. The tooth paste industry is one typical model of an oligopoly meaning that it is dominated by a small number of major firms such as Colgate-Palmolive, Procter and Gamble and GlaxoSmithKline(Aqua fresh) (Industry structures 17. 2008. Report). The leading company in the market is Colgate-Palmolive Company. The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste, mouth fresheners toothpaste or economic toothpaste. Currently major toothpastes players, averting tooth decay is not sufficient, which usually guarantee benefits such as fresher breath, healthier gums and whiter teeth. Technological advancements in recent years have altered the toothpaste segment to one that offers additional benefits besides just fighting cavities to customers. This made manufacturers to roll out products with a lot of additional features that were not available.
- [SOOPER](https://servicesli.com/2010/03/26/sooper/): English Biscuit Manufacturers (Private) Limited was established in 1965. And first ever biscuits company that make branded biscuits in Pakistan. EBM brand category increased to 60 different products in which mainly are Marie, Nice, Sooper, Ringo and smile.
- [OLPER’S MILK](https://servicesli.com/2010/03/26/olper%e2%80%99s-milk/): Engro Foods had only recently been established by Engro a traditional giant in Pakistan's chemical and fertilizer industry. Engro Foods launched Olper’s Milk after long tenure of consumer research and time and money consumption. During this time they are continuing observing the issues with the packed milk. After three years of their launch Olper’s Milk gain reputation among consumers and now currently holding 30 percent of market share. Within the dairy market, company now has a diverse portfolio of products ranging from different types of cream to premium low fat milk.
- [CHILLI MILLI](https://servicesli.com/2010/03/26/chilli-milli/): Ismail Industries Ltd. was incorporated as a public limited company in 1989. The company manufactures high quality confectionery products under the brand name Candyland. Candyland are the largest manufacturer and exporter of quality confectionery in Pakistan. Manufacturing Candies (hard-boiled, special laminated and deposited), Toffees, Chew Toffees, Bubble and Chewing gums (in bar and bazooka shapes with and without stickers and tattoos and stick gum), Jellies (sugar coated and oil polished), Chocolates (deposit and coated chocolates), Lollipops (plain and gum filled) and Marshmallows. Chilli Milli is famous brand among children as well as youth due to new taste and manufactured and exported outside the country. Chilli Milli is a great mix of sweet and sour jelly and sold in price range of 5 to 10. Confectionery market is mostly comprises of BP and Hilal and some what smaller local regional brands. Confectionery market is very sensitive to price as its ultimate customers are children with low income. The Two major companies have years of experience in this market and almost dominating. Basic strategy in the mind of candy land executives and brand manager Sumera Masoori is to enter in to the segment of confectionery market that is relatively unidentified So. Jellies segment in the confectionery market is still underdeveloped. Jelly segment comprises of 15 to 20% of confectionary market. So, Chilli Milli is introduced in the market. As it was first product of its nature so price charged to it is higher and also keeping the income level of target audience in mind. Further, Chilli Milli brand was so much renowned among users that it was exported out side the Pakistan for the communities abroad. Chilli Milli brand will de exported around the globe including USA, Europe, Far East and the Middle East. As different products of different categories are heavily demanded by Pakistanis and exported abroad.
- [Google Extra Potential](https://servicesli.com/2010/01/28/google-extra-potential/): Searching On Google
- [Marketing insight ( Lays chips)](https://servicesli.com/2010/01/23/marketing-insight-lays-chips/): Story in focus:
- [HAPPY TO HELP. . . . !](https://servicesli.com/2010/01/23/hello-world/): Strategy:

## Pages
- [Your Privacy Choices](https://servicesli.com/your-privacy-choices/): Legal  ·  Transparency
- [Contact](https://servicesli.com/contact/): Get In Touch
- [BLOGS & ARTICLES](https://servicesli.com/): Ideas & Insights
- [SERVICES](https://servicesli.com/services/): Brand Strategist & CMO-Level Consultant
- [ABOUT ME](https://servicesli.com/aboutdanishazeem/): #da-about-page{position:relative;width:100vw;z-index:9999;overflow:hidden;}