Recently advertisement industry has developed drastically. Advertisement form the aspect of billboards, stemmers, shop facial and rolling poster. This drastic change is due to the emergence of MNC and local and national firms and the level of heating competition. In spite of advertisement booming era, many local and national advertisement agencies emerged and cluster of media houses, media agents are present in the advertisement arena. Competing is not among the player (Buyer) but also in the media agencies too in the sector of advertisement. Keeping all aside, telecom sector bring innovation and exposure in the field of advertisement especially TVC ads mostly above line advertisement. Ufone TVC ads boost has been much credited to the humorous and light advertising, presenting the brand itself in a light hearted fashion, setting a new trend in the advertisement arena.

Ufone Shukria (thanks) Pakistan – 14th august TV Commercial

Brand: Ufone

Ad: TVC 14 August

Agency: Game Over

Director: Faisal Qureshi

Big idea: Tribute to Pakistan from its citizens

Channels: Geo news, PTV home etc

Ufone Ads were considered Humors ads not only in the telecom sector but in the advertisement industry too. As Independence Day is approaching and every organization is trying to play his role to celebrate this great day. Ufone staying ahead of all other telecom operators says “Shukria Pakistan”. As Ufone is a subsidiary brand of PTCL so Ufone is proud of Pakistan and wants all other Pakistanis to share their thoughts and love for Pakistan. The ads start with the person playing flute sounding the national anthem in Badshai mosque Lahore. After couple of scenes there is nice camera rotation gasping images from 3 to 4 directions. After that person stop playing flute background voice came with emotional tag line the “He can see Pakistan true colors but when his heart got filled with love for Pakistan his flute sounds make expression of his love”. Ad ends with say “Shukria Pakistan” by simply sending an SMS to 1947. Idea of this ad is to generate their feeling regarding Pakistan when country in great crises and under natural disaster. This was an act of social responsibility form the end of organization like Pakistan before that it was consider the job of MNC operating locally. Ad by Ufone is most impressive as by the combination of patriotism and serialization as a citizen of Pakistan having feeling about his mother land by using platform of Ufone. Good Effort by Ufone and impressive ad till the day ends