ABOUT ME

Hi, I’m a passionate brand strategist, digital marketing consultant, entrepreneur, and Sweat Equity Investor with over a decade of experience building powerful brand narratives and driving performance-led marketing campaigns.

With hands-on expertise across digital, ATL, BTL, TTL, influencer, affiliate, and brand development, I’ve successfully executed 150+ impactful campaigns across platforms like Meta, Google, TikTok, YouTube, and Snapchat. My approach blends data-driven performance marketing with emotion-led storytelling to craft G-local strategies—ones that resonate both globally and locally.

Strategic Investor 💼 and Founder 🚀 Across Varied Markets 🌍

In addition to my marketing career, I’m a serial entrepreneur and active Sweat Equity Investor, with ownership and involvement in multiple businesses across diverse sectors including real estate, fintech, Transportation, fast food, insurance, and mobile retail. This cross-industry exposure enriches my strategic thinking, enabling me to understand and navigate the unique challenges and opportunities each market presents.

🎥 Digital Marketing Innovator | Remit Choice CMO

My current role as Chief Marketing Officer at Remit Choice, I lead marketing efforts across 37+ sending and 70+ receiving countries, serving over half a million customers worldwide.

✨ Impact Unlocked

• 5x growth in customer acquisition.
• 60% uplift in funnel conversion rates through CRO and ROI
• 50+ performance-led campaigns
• CAC reduced by 35% YoY through better targeting, optimization, and retention
• ROAS consistently above 5.5x on paid media across top-performing channels
• Customer LTV improved by 40%, driven by integrated loyalty and reactivation strategies
• 20%+ organic uplift in branded search, following brand equity-focused campaigns
• CPA lowered by 28% via creative testing, lookalike audiences, and automated bidding
• Click-to-install ratio at 12–15% across mobile acquisition campaigns
• Video view-through rate averaging 60–70% on socials with short-form content

🚀 What I Do

• Brand Strategy, Visual Identity & Positioning
• Digital & Performance Marketing
• Search Engine Optimization (SEO) & Top Ranking
• Conversion Funnel Optimization & Automation
• Influencer & Affiliate Marketing
• Market & Competitor Analysis
• Go-to-Market Strategy
• Content & Creative Marketing
• Digital Marketing Audit
• Marketing Analytics & Automation

🚀 Here, I share insights of
branding, marketing strategy, and how brands win in today’s competitive landscape. Whether you’re a startup founder, a growing business, or a marketing professional, you’ll find real-world knowledge and actionable ideas here.

If you’re looking for personalized consulting whether it’s building a brand from scratch, scaling your marketing, or auditing your digital presence you can book a one-on-one session with me.

Let’s shape the future of your brand together.